Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 10/2/2012 to 10/31/2012. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.
Kia Motors America is extending and expanding its deal with Madison Square Garden, wherein Kia becomes a signature partner and official vehicle of the venue. The new partnership should give Kia some of what it has needed for years: awareness, affinity and positive brand perception.
The deal gives Kia a big placement at the Theater at Madison Square Garden, tie-ins with the New York Knicks, the New York Rangers and the New York Liberty, and presence around college basketball and tennis, as well as the Concert Series at The Garden. The partnership also includes an expanded presence for Kia on MSG regional sports networks, MSG and MSG+, and integration on the Garden, Knicks, Rangers and Liberty websites. Also, Kia vehicles will be on show year-round with a custom-built display space in the lobby entrance to the Arena. Kia's Official Vehicle designation will include branding at the Arena for all associated sports events and the Concert Series. Kia gets digital and static signage throughout the Arena; features on GardenVision, the center-hung scoreboard; and on-court and on-ice branding and promotional contests. Kia will be there for the Concert Series that includes Madonna, Justin Bieber, One Direction, The Who and Neil Young and Crazy Horse. Kia will have a presence at all Friday night Knicks and Rangers games as the presenting partner. Tim Chaney, executive director of marketing communications at Kia, points out that the automaker is not new to the Garden as it has had a seven-year relationship with the Knicks plus sponsorship of the the Rangers NHL team, activated with the New York Kia dealer group. "But this is the whole building all year long for multiple years." Beyond this, Kia is official vehicle of the NBA, and also has separate, individual sponsorship deals with 14 NBA teams. "But this really is the first of this scale for us; being a signature partner gives us exclusivity to select categories," says. He tells Marketing Daily that New York, media central, is the place to have this kind of deal. "And if you are going to have a presence in New York, this is the property to do. He adds that the Garden's multi-year, billion-dollar investment in facility renovation also works as a complement to Kia's own packed vehicle-launch schedule. "We looked at it simply: transformed Kia at the transformed Garden." There's also a CRM element with Kia customers getting access and experiences with MSG's sports brands and events. The automaker says it will collaborate with the Knicks and Rangers on a number of promotions and events also for Kia customers. Some of the offers include tickets and special experiences at games. As the official vehicle of the Concert Series at The Garden, Kia will also work with MSG on promotions for select concerts. Dave Kissel, president and CEO of Chicago-based sports-event media network InStadium, says the virtue of a major sponsorship deal like Kia's is that, among other things, it locks out the competition against an audience a marketer determines to be spot-on for its brand. "But even for the most well-funded brands you can't lock up every thing. So even the big guys have to be careful about how and where and when they spend money on sponsorships. But, clearly, sponsorship does work as part of the overall media mix. It's a $23 billion market; clearly, it works." Indeed, Kia is not the lone auto brand with category-exclusivity in the Big Apple: across the East River, Honda in August became the 10th brand to hitch its star to the new Barclay's Center as a top-tier sponsor, becoming official vehicle of both the Brooklyn Nets and the arena itself. Among other things, Honda will sponsor the Brooklyn Hoops Winter Festival in December.Article and image courtesy of Media Post Communications.
"Carlos was great, the rest of the experience went smoothly, but the star was the product itself. Make a great car and customers will come. My Optima has features and amenities that other cars don't at twice the price. I purchased a Spicy Red 2012 Optima EX. I now have 11k on it, have been to service twice for oil changes (free) and tire rotation ($20). Both times I was treated like family, and sat and chatted drinking fresh free coffee with customers and employess like I had been thre for years. Maybe I am easy to get along with....or maybe I did my homework on the new Optima I purchased and knew exactly what I was geting and how much was a fair price. I would and will buy there again for sure after I have used up a good portion of service-free life of this fun to drive Optima EX. It really likes the highway between 50 and 80...only when allowed of course. :)" - cski
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When you indicate one way and the blinker flashes quicker than when you indicate the other way, it means one of the bulbs has blown. An auto parts store will be able to tell you what sort of bulb you need to replace it with and your manual should show you how to get at the indicator bulbs - they're different on every car.
Your Maintenance Tip Courtesy of Car Bibles.
"Man everybody needs to listen for real yo. I was down and out with my caddy on its last leg so i went to a 3rd chance dealer who wanted to put me in a 06 300 C for $3K down and $380 so i went to Kia in Fairfax and my man Carlton Calloway put me on. It wasnt easy with like every back rejecting my loan but he stayed on it and got me into a BRANDNEW 2013 Kia Optima for a stack down with tons of free stuff with it like lifetime oil changes, tires and state inspections! Im tell you im really blessed that Carlton and Rob held me down and got me back on my feet. get off ya couch and go see my peoples, if i can get a car then YOU can get a car." - Robert G.
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With its beautiful, jaw-dropping design and long list of available features, the 2013 Kia Sorento is anything but expected. Follow the Sorento, and all its beauty, as it navigates an urban jungle at night, to the tune of some equally stunning music.
Video courtesy of Kia's Youtube channel.
Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark Knight's Personality and Pursuit of Justice From Comic Book Pages to Kia's Flagship Sedan
Kia Motors America (KMA) has teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Center and signals the beginning of a 10-month partnership based on the iconic characters that make up the Justice League. Influenced by the artistry of comic book icon, Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment's "We Can Be Heroes" giving campaign, a relief effort to fight hunger in the Horn of Africa (www.WeCanBeHeroes.org). Fitting for the caped crusader's dark and mysterious personality, Kia's range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek, aggressive design customized with several unique Batman elements.
"Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia's top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car's potent combination of premium features and turbocharged performance," said Michael Sprague, executive vice president, marketing and communications, KMA. "The Optima is our best-selling vehicle and has played a significant role in Kia becoming one of the fastest-growing automotive brands in the U.S. over the last five years1, and it is the perfect platform to introduce our partnership with DC Entertainment and the Justice League to benefit the 'We Can Be Heroes' campaign."
Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batman-themed Optima, transforming the exterior with a matte- and piano-black paint scheme, a dramatically lowered coilover suspension and muscular ground effects kit, huge Ksport performance brakes for extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system. Other exterior modifications include a custom front grille shaped like a batwing that took over 40 hours to create, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID headlights.
Moving beneath the cape, the Optima's seating surfaces are costumed in custom black leather and suede with bold yellow accent stitching. Gotham City's streets are full of villains and the Batman-themed Optima is ready for action at a moment's notice with a Bat suit and cowl mounted in the trunk and utility throwing stars installed in the center console.
As Kia's sales have grown, so has the company's role as a responsible corporate citizen, and the Batman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom "We Can Be Heroes" video that demonstrates how one small act can make anyone a hero.
Article and image courtesy of Kia News.
