Kia Motors' "Kia Rio Windows Down" playlist on Spotify gains momentum!

Music Enthusiasts Propose Top Songs for the Ultimate "Sing at the Top of Your Lungs" Online Playlist

• Kia is the first U.S. auto manufacturer to create a one-of-a-kind playlist on Spotify music streaming service
• Songs can be nominated through April 15 on the Kia Rio Facebook page and shared across social networks

In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled "Kia Rio Windows Down," through Spotify, the award-winning digital music service that embraces sharing music and hearing tracks instantly by hitting play on any music post or posting tracks on Facebook and Twitter. Since the submission period began on the Kia Rio Facebook page in February, more than 1,100 songs have been submitted for inclusion on the playlist on Spotify, with song selections totaling 15 hours of music and an average of 24 minutes of time spent per user listening to the playlist, which provides an environment for users to listen, discover, and share the unique playlist with their friends. To create the perfect playlist for a joyride in the all-new Kia Rio subcompact, songs from Spotify's library of more than 15 million tracks can be submitted for the playlist until April 15, and will remain on the Spotify platform indefinitely.

"From our 'Share Some Soul' ad featuring LMFAO's 'Party Rock Anthem' to Mötley Crüe belting out 'Kickstart My Heart' in last month's Super Bowl commercial, music plays an important role in Kia's marketing efforts and being the first in the auto industry to partner with Spotify continues that trend," said Michael Sprague, vice president, marketing & communications, KMA. "Spotify is an innovative music service, and aligning with a new platform that embraces the sharing of music was a natural fit for Kia to extend our Rio launch. Being the first to create a car-centric playlist on Spotify in the U.S. increases Kia's interaction with our target audiences that are passionate about music and social media."

About the Kia Rio 5-Door and Rio Sedan

Available in a sedan or hatchback configuration, the eco-friendly Rio and Rio 5-door offer three trims – LX, EX and SX – and are equipped with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower1 while maintaining a standard class-leading fuel economy rating of 30/40 mpg (city/highway)2.

Kia's Unprecedented Growth

Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality3 and the industry's highest brand loyalty ranking4. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan5. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

1 Class-leading horsepower claim for 1.6L GDI engine based on comparison of 2012 subcompacts as of February 2012
2 Class-leading fuel economy claim for 1.6L GDI engine based on comparison of 2012 subcompacts as of February 2012. 2012 EPA fuel economy estimates are 30 mpg/city and 40 mpg/hwy with 1.6L GDI engine. Actual mileage will vary.
3 Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.
4 Source: Experian Automotive Q2 2011 market analysis.
5 The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built at KMMG

Article courtesy of Kia Media.

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First Look at the 2012 Geneva Motor Show!

This past Tuesday was a big day for Kia at the 82nd Geneva Motor Show. For those who missed the live stream, we're posting the Kia press conference footage here, as Hall 6 was buzzing with anticipation for the first public unveiling and premiere of the all-new cee’d.

Thomas Oh, Senior Executive Vice President & Chief Operating Officer of Kia Motors Corporation along with Paul Philpott, Chief Operating Officer of Kia Motors Europe, kicked off the press conference with opening remarks and aspirations for the all-new cee’d.

Article, image and videos courtesy of Kia Buzz.

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Kia Motors America announces Kia Classic winner to receive new range-topping Optima Limited

All-New Kia Performance Awards to Honor Outstanding Achievements of Ladies of Professional Golf Association (LPGA) Players

• Kia Motors is the Official Automotive Partner of the LPGA
• Four recipients of end-of-the-year Kia Performance Awards to receive Optima Limited

The third annual Kia Classic, from March 19-25, is attracting a strong field of LPGA players who will compete for a $1.7 million purse with the winner taking home a first-place check for $255,000 and one of the first range-topping 2012 Optima Limited midsize sedans to roll off the production line at Kia's U.S. manufacturing plant in West Point, Georgia.

"Kia is one of the fastest growing auto brands in the U.S., and sports marketing initiatives such as our involvement with the LPGA have significantly raised awareness and consideration for the brand and our vehicles," said Michael Sprague, vice president, marketing & communications, KMA. "We are pleased to offer an enhanced prize package for the winner of this year's Kia Classic. The Optima Limited is Kia's most refined and premium product offering to date, and we are excited to showcase the vehicle to golf fans at the Kia Classic and reward some of the tour's best players for their outstanding performances."

In addition to the Kia Classic winner, Kia will honor the outstanding achievements of LPGA players this season by presenting the winners of the Kia Performance Award with an Optima Limited. The awards, which will be presented at the CME Group Titleholders event in November, include:

• Kia Power Drive – Awarded to the player with the longest average driving distance
• Kia Drive to the Top – Awarded to the player with the most Top 10 finishes
• Kia Most Compelling Performance – Recognizing a player with exceptional performances throughout the year; this award is chosen by fans through an online vote
• Kia Community Assist – Recognizing a player who makes exceptional contributions to charity organizations or community programs

Following strong event-attendance and TV-ratings growth in the tournament's second year, Kia signed on as the "Official Automaker of the LPGA." Kia also serves as the "Official Tournament Vehicle" of eight LPGA events.

New 2012 Optima Limited
Produced at Kia's U.S. manufacturing plant in West Point, Georgia¹, the new 2012 Optima Limited is motivated by a 2.0-liter turbo GDI engine delivering a class-leading 274 horsepower² and achieving 22/34 mpg³ (city/hwy). Offered exclusively in Ebony Black, Snow White Pearl and Titanium Metallic exterior colors, the Optima Limited is equipped with sporty red front brake calipers and uniquely designed 18-inch chrome wheels. Other premium-level features include LED daytime running lights, chrome-accented rear spoiler and lower door sills. Interior appointments and amenities include rich wood trim, high-grade Nappa leather seats, a panoramic sunroof and an Infinity^®4 audio system.

Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality⁵ and the industry's highest brand loyalty ranking⁶. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan⁷. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

About the LPGA (Ladies Professional Golf Association)
The LPGA is the world's leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The LPGA Futures Tour serves as the official developmental tour of the LPGA, consistently producing a pipeline of talent ready for the world stage.

Article and image courtesy of Kia Media.

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At Fairfax Kia, we make it easy to find the right car, truck or SUV by keeping one of the largest inventories of cars in the region. Follow the link below to browse our extensive selection online!

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Kia Motors Manufacturing Georgia Produces 500,000th Vehicle!

This morning, Kia Motors Manufacturing Georgia, Inc. (KMMG) celebrated production of the 500,000th vehicle at the West Point, Ga. automobile manufacturing facility.

 

KMMG began mass production of the Kia Sorento CUV on Nov. 16, 2009, a vehicle that quickly became the brand's best-selling product in the U.S. Then, on Sept. 2, 2011, KMMG began production of the Kia Optima mid-size sedan, a vehicle that led the brand's U.S. sales in December 2011 and January.

Since opening, KMMG has added two additional shifts of production with more than 3,000 team members hired by the plant to date. In 2011, KMMG completed a $100 million expansion that pushed the plant's total capacity to 360,000 units per year.

"Building 500,000 vehicles in just over two years is quite a milestone for our first U.S. manufacturing plant to accomplish," said Byung Mo Ahn, Group President and CEO for Kia Motors America and KMMG. "The commitment from each one of our team members is a big reason we've been able to achieve 17 consecutive months of record sales. Their dedication to building world class, high quality vehicles is apparent in each vehicle we produce."

Vehicle number 500,000 was a snow white pearl Optima SX and will now be allocated to one of KMA's more than 755 dealerships nationwide.

Article and image courtesy of Kia Media.