Kia’s little sedan gets a full makeover. Has it moved to the head of the compact class?
On Sale Date: March
Price: $16,000 to $20,000 (est.)
Powertrains: 1.8-liter I-4, 148 hp, 131 lb-ft; 2.0-liter I-4, 173 hp, 154 lb-ft; six-speed manual, six-speed automatic, FWD
EPA Fuel Economy (city/hwy, est.): 28/38
What’s New: Just three-and-a-half years after it
launched the original Forte, Kia has created an all-new one. That haste
is a clear indication of how competitive the compact-sedan segment has
become and, perhaps more telling, a sign of how competitive Kia has
become. The original Forte was sharp and packed a fun personality. No
other compact offered an audio system whose speakers lit up with each
bass beat. But the old Forte lack the fine-detail refinement found at
the top of the segment. Kia had to up its game.
The all-new Forte is based upon the same mechanicals as the Hyundai
Elantra; the platform-mates have an identical 106.3-inch wheelbase. Also
shared is the design of the strut front and twist-beam rear suspension,
though Kia engineers have tuned that suspension to suit the Forte. Both
engines from the outgoing model are gone. Beneath the hood of the new
base LX model is the same 148-hp, 1.8-liter four-cylinder paired to the
same six-speed transmissions that Hyundai uses in all Elantras. The
difference here is that, for now, only the Kia Forte EX gets a 2.0-liter
direct-injected four-cylinder with 173 hp and 154 lb-ft of torque mated
to a six-speed automatic. That engine makes the same power as the
outgoing 2.4-liter.
The new Forte isn’t merely a slick design with an additional engine
choice. Engineers went to the mat to make the Kia quiet, with loads of
extra sound-deadening material in the bodywork, on the floor, and even
an upgraded acoustic mat behind the dash that Kia says is the same type
used to combat diesel clatter.
Tech Tidbit: Kia’s UVO eServices telematics system,
co-developed with Microsoft, doesn’t offer concierge service like you
get from OnStar and others. But it does provide a car-care portal
through the Web. It can check vehicle diagnostics, receive Google Maps
directions sent from the phone to the nav system, connect to emergency
services if an airbag deploys, and even help you find where you’ve
parked your car. What’s really sweet is that this system comes with no
monthly service fee. It’s free for 10 years or 100,000 miles.
Driving Character: To these eyes, the Kia Forte is the
best looking car in the compact segment. It’s impressive that a designer
can make a compact sedan stand out in a sea of sameness. Perhaps that’s
why Kia has promoted its chief design officer, Peter Schreyer, to run
its U.S. operations.
The real beauty of the new Forte is under the metal. We drove
exclusively fully loaded EX models, and on this top-level Forte it took
only a few minutes behind the wheel to notice the refinement
improvement. Compared to the old car, and even the Elantra, this Kia is
incredibly hushed. In most cars with a direct-injection engine like the
Forte EX’s, occupants will hear the clicking of the high-pressure fuel
pump at idle. Not here. It’s a major improvement over the original
Forte, a car that, if we’re honest, was a little boomy.
Peg the throttle and the EX is deceptively quick. The old 2.4-liter,
with 14 more lb-ft of torque, was about as quick as other compacts, and
the new engine should be good for a similar mid 7-second 0-to-60 time.
You just wouldn’t know by the way it feels. Less exciting is the engine
note, which starts to drone as it approaches the redline, so perhaps
this is a car geared more for comfort than speed.
The Forte’s suspension does a solid job of soaking up the big bumps
while remaining poised enough for moderately quick canyon work. Kia’s
engineers say they benchmarked the Ford Focus for their suspension
tuning, and it seems as though they’ve come close to hitting that mark.
Sharper-edged impacts are more noticeable, at least audibly, than the
Ford, but that’s probably because the Forte EX wears aggressive
215/45R17 tires with little sidewall cushioning. Kia’s new FlexSteer
system comes as an option on the EX. It’s largely the same system
Hyundai uses to provide comfort, normal, and sport steering modes for
the electric power steering system. Those modes are less distinct here
than on the last Elantra GT we drove.
On the inside, Kia put soft-touch materials where it counts—in the spots
where your elbows hit or are likely to hit. Our car came with the
optional heated front seats and cooled driver’s seat (an option not
found on other compacts). Rear-seat leg- and headroom is plentiful, even
for a six-footer, and though the aft seats have an oddly aggressive
lumbar support, overall comfort is impressive. Our EX even had a heated
rear seat.
Favorite Detail: The cooled glovebox isn’t a
breakthrough. But when we encounter the feature on a long drive, we
appreciate it. It’s great to have a place to keep your drinks cool on a
road trip.
Driver’s Grievance: We appreciate the idea of a small,
relatively inexpensive, and fuel-efficient car delivering lots of
luxury-level equipment. But an optional cooled seat for the driver alone
is just silly. If the driver gets one, shouldn’t the passenger get one
too? We could make a case that keeping your co-pilot cool and comfy is
exponentially more important.
Bottom Line: The Forte is a solid leap forward for Kia.
This stylish sedan is on par with the best in the compact class. So
what’s next for the Forte? Expect to see a coupe version unveiled at an
upcoming auto show, perhaps with turbocharged power under the hood.
Tuesday, April 30, 2013
Monday, April 29, 2013
Your Monday Maintenance Tip: Don't wash your vehicle when the sheet metal is hot
Don't wash your vehicle when the sheet metal is hot. The heat causes the soap and water to dry much faster than on a cool surface, which can make the washing process harder and possibly dull the finish. First thing in the morning is a good time to do a wash, or, if the vehicle is been parked in the shade for a while, the metal is likely to be cool enough to do it any time of the day.
Your Monday Maintenance Tip courtesy of MotorTrend.
Friday, April 26, 2013
Your Daily Deal: A 2012 Kia Optima LX with just 18,906 miles on it for only $17,412!
Your Daily Deal: Check out the latest Fairfax Kia has to offer, with this 2012 Kia Optima LX with just 18,906 miles on it for only $17,412.
That's over $2,413 in savings off the market value! Follow the link below to view a complete list of our daily deals: http://bit.ly/WsJjxO
That's over $2,413 in savings off the market value! Follow the link below to view a complete list of our daily deals: http://bit.ly/WsJjxO
Thursday, April 25, 2013
[VIDEO]: Trips with Tia Mowry ft. 2014 Kia Sorento -- Kids Grow Up So Fast, Episode 4
Tia Mowry along with pals Diane and Stacy of Circle of Moms take a trip down parenting memory lane in the All-New 2014 Kia Sorento, while sharing reasons to stop to chat about how kids grow up so fast.
See some of the car's great features in action, such as the UVO navigation system that gets activated by Tia's voice command to take them home.
Video courtesy of Kia's YouTube channel.
Wednesday, April 24, 2013
Be sure to take advantage of our Special Low Lease Offer on 2012 Kia Optima Hybrid models this April!
$180.10 for 39 months.
$1,999.00 * Down payment. $0.00 Security deposit.
MSRP: $27,150.00
Lease Acquisition Fee: $595.00
Down Payment: $1,999.00
Capitalized Cost *: $21,013.00
Residual Value: $14,389.50
Security Deposit: $0.00
Monthly Payment: $180.10
Lease Term: 39
Mileage Allowance: 39,000
Excess Mileage Fee: $0.20
* PRICES EXCLUDE: destination and handling fee as well as applicable; governmental fees, taxes, dealer Processing Fee and dealer installed equipment.
Expires 4/30/2013.
Call us at (703) 934-8877 to speak to a sales consultant today!
Tuesday, April 23, 2013
Kia Racing Drivers Move Ahead in Championship Standings at Pirelli World Challenge (Article)
- Wilkins now sits fourth in Grand Touring Sport (GTS) driver points heading into Round 4
- Nic Jönsson charges to seventh place after starting at the back of the pack for a post-qualifying engine change, moves up to top five in drivers championship points
Just up the road from its U.S.-corporate headquarters in Irvine, Calif., Kia Racing gave its fans reason to cheer loudly with a top-five finish in Round 3 of the Pirelli World Challenge (PWC) at Long Beach presented by Kia. Wilkins, whose turbocharged Kia Optima got faster with each passing lap, was stalking the fourth-placed Aston Martin late in the contest, but his bid for a podium finish was thwarted when the 50-minute sprint race ended under caution. The top-five finish marks the second in a row for Kia Racing and moves both drivers into the top five in driver championship points heading into Round 4 at Circuit of the Americas next month. By virtue of the strong performance, Kia held station in third in the manufacturer championship.
“The Kinetic crew made a lot of progress on the car, and at the end of the race we were definitely faster than the Aston Martin in front of us. We just ran out of time to make a move,” said Wilkins. “It’s great to come out here to Long Beach and race in front of all of the Kia team members and to meet so many great people who support the racing program.”
Wilkins’ teammate, Nic Jönsson, charged through the field in his No. 36 turbocharged Optima to finish in seventh place, an impressive feat considering he started at the back of the pack in 24th place after replacing an engine following a turbo issue in the morning qualifying session. Jonsson’s strong finish allowed him to advance from seventh to fifth in the driver championship standings.
“We definitely had some hurdles to overcome this weekend, but I’m proud of the crew for doing an amazing job getting the No. 36 Optima into race condition after our troubles in qualifying Sunday morning,” said Jönsson. “To come away from a brutal and demanding track like Long Beach with two top-ten finishes and come pretty close to putting Kia Racing back on the podium for their home race is just fantastic, and now we can turn our focus to Circuit of the Americas next month.”
On Friday, coinciding with the Pirelli World Challenge at Long Beach presented by Kia, was the introduction of the No. 36 turbocharged Optima racing machine into Cie Games’ Car Town, a leading social game on the Facebook platform, which allows its nearly 50 million lifetime players to collect and customize virtual cars in garages of their own design and participate in challenges.
Article and image courtesy of Kia News.
"Great service!! They were willing to work with me and my mother with our purchase." - Fred S.
Fred S.
Fairfax, Virginia
Apr 22, 2013
Overall Score: 5
Great service!!
They were willing to work with me and my mother with our purchase. T.J
was an amazing help! He was extremely helpful with any questions we had
and didnt have a problem letting us drive a few cars either. THANKS TJ!!
Click here to read more reviews on DealerRater.
Monday, April 22, 2013
"Outstanding, professional, courteous and prompt service each and every time." - Debbie
Debbiedlovesherkia
Fairfax, Virginia
Apr 21, 2013
Overall Score: 5
The Service
Department at Fairfax KIA has provided me with outstanding professional,
courteous and prompt service each and every time I have brought in my
car.
Click here to read more reviews on DealerRater.
Be Sure To Check Out Our Daily Deals at Fairfax Kia!
Did you know we have daily deals you can get by visiting our website? Check them out often - click HERE to see what we're offering today!
Thursday, April 18, 2013
Wednesday, April 17, 2013
Save big at Fairfax Kia this month with our 10% off any Service eCoupon!
Click here and "like" us on Facebook to print this month's eCoupon! Just navigate to the Coupon tab on the top of the page for access to our monthly eCoupons and more!
Tuesday, April 16, 2013
WardsAuto Names All-New 2014 Kia Forte to List of "10 Best Interiors"
Redesigned Compact Sedan Offers Upscale Cabin, Premium Features and Superb Value
- Forte combines European-styling with a high level of convenience, comfort and technology
- Compact sedan offers the lowest base price in its segment1
Kia Motors America (KMA), one of the fastest growing car companies in the last five years2, has garnered yet another accolade with the all-new Kia Forte being named to WardsAuto’s list of “10 Best Interiors of 2013.” The stylish Forte stood out for combining premium features, high-quality materials and a sophisticated design at the lowest base price in the compact-car segment.
“The all-new Forte is designed to bring our customers European-influenced styling and premium amenities found more commonly in larger sedans,” said Michael Sprague, executive vice president of marketing & communications, KMA. “WardsAuto’s recognition of the 2014 Forte’s interior as being among the best in the industry is strong evidence of the significant enhancements we’ve made to the new generation of this already-popular product. With the lowest base price in the segment, the 2014 Forte aptly advances Kia’s well-known value proposition to new levels of sophistication.”
WardsAuto named the Forte to their list of “10 Best Interiors” based on combination of technology, comfort, amenities and stylish elements. The 2014 Forte is offered in two trims and comes standard with steering wheel-mounted audio controls, SiriusXM™ Satellite Radio3 and Bluetooth® wireless technology4. Designed at Kia’s American design center in California, the Forte’s cabin has chrome accents, high quality soft-touch materials and large, easy to read, instruments.
“The Kia Forte demonstrates how far compact-car interiors have come in a short time,” said WardsAuto World executive editor Tom Murphy. “Starting at $15,9005, the Forte has the lowest base price in the segment. And yet it delivers premium features – from a straightforward and intuitive communication system to the brilliant door trim resembling the layered gills of a shark – that are sure to surprise and delight car shoppers.”
About the 2014 Forte
Available in LX and EX trims, the all-new Forte sedan is arriving in retail showrooms now and will be followed later in the year by 5-door and two-door Koup variants. Sitting on an all-new chassis that is longer, wider and lower than its predecessor, the all-new Forte will offer more room, more fun-to-drive performance, new cutting edge technology, several premium amenities and a choice of an efficient 1.8-liter engine (LX) or a more powerful 2.0-liter engine (EX). With an aggressive stance and broad shoulders, the all-new Forte’s modern aesthetic was influenced by European sport sedan styling and penned at Kia’s U.S. design studio in Irvine, Calif. Optional FlexSteer™ technology puts the driver firmly in control with a choice of three settings – Comfort, Normal and Sport – which vary steering feel and effort at the touch of a button.
Kia: One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
Article and image courtesy of Kia News.
Friday, April 12, 2013
Your Daily Deal: A 2012 Kia Sorento LX with just 5,653 miles on it for only $23,829!
Your Daily Deal: Check out the latest Fairfax Kia has to offer, with this 2012 Kia Sorento LX with just 5,653 miles on it for only $23,829. Follow the link below to view a complete list of our daily deals:
http://bit.ly/WsJjxO
Thursday, April 11, 2013
[VIDEO]: Kia's Take on Blake Dunk Challenge - 3D Facebook Game
Can you beat Blake at his own game? Go head-to-head in a series of heated dunk-offs to advance through the timeline and take on four generations of Blake Griffin. Dunk your way to the top collecting coins, upgrading your player and unlocking the tools it takes to win.
Play five times a week to unlock an entry into the Take on Blake Sweepstakes for a chance to win autographed basketballs, NBA tickets and even a chance to meet Blake Griffin! Check out the in-game leaderboard for more info.
Play five times a week to unlock an entry into the Take on Blake Sweepstakes for a chance to win autographed basketballs, NBA tickets and even a chance to meet Blake Griffin! Check out the in-game leaderboard for more info.
Video courtesy of Kia's YouTube channel.
Wednesday, April 10, 2013
Be sure to take advantage of our Special Low Lease Offer on 2012 Kia Optima Hybrid models this April!
$180.10 for 39 months.
$1,999.00 * Down payment. $0.00 Security deposit.
MSRP: $27,150.00
Lease Acquisition Fee: $595.00
Down Payment: $1,999.00
Capitalized Cost *: $21,013.00
Residual Value: $14,389.50
Security Deposit: $0.00
Monthly Payment: $180.10
Lease Term: 39
Mileage Allowance: 39,000
Excess Mileage Fee: $0.20
* PRICES EXCLUDE: destination and handling fee as well as applicable; governmental fees, taxes, dealer Processing Fee and dealer installed equipment.
Expires 4/30/2013.
Call us at (703) 934-8877 to speak to a sales consultant today!
Tuesday, April 9, 2013
Wonder Woman-Inspired Kia Sportage Lassos New York
World’s Most Iconic Female Super Hero Pairs with Kia’s Capable and Stylish Crossover to Raise Awareness for “We Can Be Heroes” Giving Campaign
Kia Motors America (KMA) has teamed up with DC Entertainment and Super Street magazine to build a head-turning Kia Sportage inspired by Wonder Woman’s power, inspiration and sense of equality. Unveiled today in conjunction with the 2013 New York International Auto Show, this uniquely customized Sportage signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness for DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by the hunger crisis in the Horn of Africa.
“As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Like the rest of the Justice League-inspired vehicles, this customized Sportage signifies a meaningful collaboration between cars and pop-culture. And for the first time, here in New York, all seven vehicles are standing together in one place to raise awareness for DC Entertainment’s very worthy ‘We Can Be Heroes’ giving campaign.”
The Wonder Woman-inspired Sportage features a sleek and stylish look thanks to an aero kit which grants a streamlined but powerful appearance. The red and blue exterior color scheme, accented with stars, was derived directly from Wonder Woman’s outfit, while the gold trim wrapped around the vehicle represents the heroine’s weapon of choice, "The Lasso of Truth." Up front, Wonder Woman’s eagle chest-plate emblem was creatively integrated into the production grille and is flanked by blue headlight beams, which reflect her piercing blue eyes. The Sportage’s windshield features a banner portraying Wonder Woman's tiara, and the chrome side panels on the vehicle are graphical interpretations of her invisible jet. Beneath, the 5-spoke wheel design was chosen to match the stars on the exterior of the vehicle.
Within, red upholstery and dash pieces combined with blue LED lighting were added to continue the Sportage’s exterior color scheme into the cabin. The custom seats were inspired by Wonder Woman's signature garb and embroidered with her logo, while the cargo area of the vehicle is adorned with stars and an eagle and features a see-through panel, which displays Wonder Woman's tiara, bracelets and glowing Lasso of Truth.
“It’s exciting to join Kia in revealing the final car to represent a member of the Justice League, Wonder Woman, at the New York Auto Show,” stated Jim Lee, co-publisher of DC Entertainment. “This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign continues to be a huge draw for fans across the country, and I’m sure New Yorkers will agree that the new Wonder Woman-inspired Sportage is a ‘must see’ feature at the show.”
About the 2013 SportageThe 2013 Kia Sportage offers value-, image- and safety-conscious consumers a striking design and a standout combination of fun-to-drive performance, the latest in-vehicle technologies, and an abundance of comfort, convenience and safety features all at a tremendous value. The sleek and modern Sportage is available with either a 2.4-liter, 176 horsepower engine or a 2.0-liter, 260 horsepower Turbo GDI engine. Inside the cabin, the Sportage offers a host of available technology features, including Kia's UVO Powered by Microsoft® 1 hands-free, voice-activated infotainment system. The 2013 Sportage features a starting MSRP of $19,0002.
Kia’s Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
About Kia Motors America Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
About DC Entertainment DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.
About “We Can Be Heroes Giving” Campaign DC Entertainment’s We Can Be Heroes (www.WeCanBeHeroes.org) is a giving campaign designed to raise awareness and critical funds needed to fight the hunger crisis in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – We Can Be Heroes aims to raise funds for the three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. In 2012, the campaign raised almost $2 million. These funds delivered help and hope to over 5 million men, women, and children in Ethiopia, Kenya, and Somalia whose lives have been severely affected by drought and famine. In 2013, DC Entertainment will continue to unleash its stories, characters and talent to encourage more people to join the Justice League in the fight against the hunger crisis in the Horn of Africa.
- Wonder Woman-themed Sportage is the seventh of eight customized Kia vehicles representing characters from the Justice League
- Super Street brings Wonder Woman’s power, inspiration and sense of equality from comic book pages to Kia’s spirited CUV
Kia Motors America (KMA) has teamed up with DC Entertainment and Super Street magazine to build a head-turning Kia Sportage inspired by Wonder Woman’s power, inspiration and sense of equality. Unveiled today in conjunction with the 2013 New York International Auto Show, this uniquely customized Sportage signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness for DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by the hunger crisis in the Horn of Africa.
“As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Like the rest of the Justice League-inspired vehicles, this customized Sportage signifies a meaningful collaboration between cars and pop-culture. And for the first time, here in New York, all seven vehicles are standing together in one place to raise awareness for DC Entertainment’s very worthy ‘We Can Be Heroes’ giving campaign.”
The Wonder Woman-inspired Sportage features a sleek and stylish look thanks to an aero kit which grants a streamlined but powerful appearance. The red and blue exterior color scheme, accented with stars, was derived directly from Wonder Woman’s outfit, while the gold trim wrapped around the vehicle represents the heroine’s weapon of choice, "The Lasso of Truth." Up front, Wonder Woman’s eagle chest-plate emblem was creatively integrated into the production grille and is flanked by blue headlight beams, which reflect her piercing blue eyes. The Sportage’s windshield features a banner portraying Wonder Woman's tiara, and the chrome side panels on the vehicle are graphical interpretations of her invisible jet. Beneath, the 5-spoke wheel design was chosen to match the stars on the exterior of the vehicle.
Within, red upholstery and dash pieces combined with blue LED lighting were added to continue the Sportage’s exterior color scheme into the cabin. The custom seats were inspired by Wonder Woman's signature garb and embroidered with her logo, while the cargo area of the vehicle is adorned with stars and an eagle and features a see-through panel, which displays Wonder Woman's tiara, bracelets and glowing Lasso of Truth.
“It’s exciting to join Kia in revealing the final car to represent a member of the Justice League, Wonder Woman, at the New York Auto Show,” stated Jim Lee, co-publisher of DC Entertainment. “This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign continues to be a huge draw for fans across the country, and I’m sure New Yorkers will agree that the new Wonder Woman-inspired Sportage is a ‘must see’ feature at the show.”
About the 2013 SportageThe 2013 Kia Sportage offers value-, image- and safety-conscious consumers a striking design and a standout combination of fun-to-drive performance, the latest in-vehicle technologies, and an abundance of comfort, convenience and safety features all at a tremendous value. The sleek and modern Sportage is available with either a 2.4-liter, 176 horsepower engine or a 2.0-liter, 260 horsepower Turbo GDI engine. Inside the cabin, the Sportage offers a host of available technology features, including Kia's UVO Powered by Microsoft® 1 hands-free, voice-activated infotainment system. The 2013 Sportage features a starting MSRP of $19,0002.
Kia’s Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
About Kia Motors America Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
About DC Entertainment DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.
About “We Can Be Heroes Giving” Campaign DC Entertainment’s We Can Be Heroes (www.WeCanBeHeroes.org) is a giving campaign designed to raise awareness and critical funds needed to fight the hunger crisis in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – We Can Be Heroes aims to raise funds for the three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. In 2012, the campaign raised almost $2 million. These funds delivered help and hope to over 5 million men, women, and children in Ethiopia, Kenya, and Somalia whose lives have been severely affected by drought and famine. In 2013, DC Entertainment will continue to unleash its stories, characters and talent to encourage more people to join the Justice League in the fight against the hunger crisis in the Horn of Africa.
Article and image courtesy of Kia News.
"I have had two oil changes on my 2013 Kia Optima - and the Service Manager John, could not have been more accommodating," says this 5-star review on Edmunds!
carfreak21
Apr 05, 2013
I have had two
(2) oil changes on my 2013 Kia Optima - and the Service Manager John,
could not have been more acccomodatring. I also purchaed a spare tire
incl a jack from Parts Dept - I reccomend this to all Kia owners.
Click here to read more reviews on Edmunds.
Monday, April 8, 2013
Thursday, April 4, 2013
[VIDEO]: 2014 Kia Cadenza Premium Sedan New Car Commercial
Change is coming. It's the new Cadenza. Kia's most advanced car yet.Watch as this new premium sedan makes everything you thought you knew a thing of the past.
Video courtesy of Kia's YouTube channel.
Wednesday, April 3, 2013
Save big at Fairfax Kia this month with our 10% Off Any Service eCoupon!
Click here and "like" us on Facebook to print this month's eCoupon! Just navigate to the Coupon tab on the top of the page for access to our monthly eCoupons and more!
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